How to add link tracking to an email

Requirements

You must have the Editor, Developer or Admin role to add link tracking to an email. If your organization uses custom roles, your role needs the Update Emails permission.

This article shows you how to add link tracking to an email, so the links in it get tracking parameters, such as UTM parameters, when the email is exported.

A link tracking profile sets which parameters are added to links. Some parameters always have the same value. Others ask you for a value while you build the email, either for each link, for each component, or for the whole email.

Before you begin

Your workspace needs a link tracking profile. To set one up, see How to create a link tracking profile.

Choose a link tracking profile for an email

You can choose the profile when you create the email, or change it later.

1. In the project, open the menu on the email’s card and select Edit settings.
2. In Link tracking profile, select the profile.
3. Click Save.

To turn off link tracking for the email, select No link tracking profile.

Fill in the tracking values

Depending on how the profile is set up, the editor asks for tracking values in up to three places.

For each link

Below each link field, enter the values for that link.

For each component

Open the component and enter the values. They’re used for every tracked link in the component.

For the whole email

Select the Settings tab and enter the values under Link tracking parameters. They’re used for every tracked link in the email.